Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.
Customer journey mapping (CJM) market is so hot today. It seems like everyone is doing it. We use CJM not only to map customer journey, but to map employee journeys and even email campaigns. However, it is important to use the technique right so here are 10.5 tips on how you can take the most […]
Today, we are all obsessed with experience of the customer. However, few seem to care about employee experience. This makes no sense whatsoever. It is common to think that customers are the drivers of business. And while this is true, imagine what would happen if all employees from your company decided to take a couple […]
How to map customer journey in B2B? In this post, we’ll learn key differences of B2B customer journey mapping on a real-world example.
Looking for a visual guide into Customer Journey Mapping? Look no further! 😉 We’ve made this nice infographic for all of you who prefer pictures over text. Enjoy!
Free customer journey map templates for gas stations, tourists and gym/fitness business. Download these CJM templates for free in pdf or png.
Let’s put all theory we’ve learned into practice by creating a customer journey map step-by-step. In the end, you’ll be a CJM expert!
Creating CJM is a challenging task. It’s not just about doing it right. Sometimes your CJM gets so complicated that it is impossible to fit it into one map.
We’re always looking for new ways to use CJM. In this post, we’ll try to use our customer journey map online tool for creating a service blueprint.