Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.
Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.
Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.
Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This makes no sense whatsoever as employees are no less of a driving force for our business than our customers. Let’s see how we can change this!
How to map customer journey in B2B? In this post, we’ll learn key differences of B2B customer journey mapping on a real-world example.
Looking for a visual guide into Customer Journey Mapping? Look no further! 😉 We’ve made this nice infographic for all of you who prefer pictures over text. Enjoy!
Free customer journey map templates for gas stations, tourists and gym/fitness business. Download these CJM templates for free in pdf or png.
Let’s put all theory we’ve learned into practice by creating a customer journey map step-by-step. In the end, you’ll be a CJM expert!
Creating CJM is a challenging task. It’s not just about doing it right. Sometimes your CJM gets so complicated that it is impossible to fit it into one map.