Category: Customer Journey Map

Use Support Logs to Fuel Customer Journey Maps

Anastasia Schebrova

Anastasia Schebrova
Chief Experience Officer at UXPressia

support-logs-customer-journey-mapping

Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.

10.5 Tips to Take Customer Journey Mapping to the Next Level

Yuri Vedenin

Yuri Vedenin
Founder and Boss of UXPressia

Tips to take customer journey mapping to the next level

Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.