When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.
There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.
What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.
We’ll go through the entire process of persona creation step by step. Use it as a reference to make your own personas in the future!
Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories…but are they really good alternatives? Let’s see.
How to create truly powerful user personas that will awaken empathy and help you create better services? And how to avoid common mistakes when creating personas? In this post, we’ll answer this question and some others along the way.
So much ado about these personas. Why do you want to use them? Well, there are many reasons and benefits. Today, we’ll look at the main 3 of them.
What are personas? Why would you want to create them? In this article, we’re going to dive into the concept of persona and answer these questions and even more!