CJM for Multiple Personas in B2B
A distinctive feature of a corporate decision-making process is that there are usually multiple people standing behind each relatively important decision. Thus, each decision-maker has an influence on the overall process. The number of variables to keep in mind can become overwhelming.
To help you handle this complexity, we have come up with a CJM template with multiple personas in B2B. While the multiple personas feature is still in development, it’s a nice workaround for you to conveniently visualize the role each participant plays in B2B decision making and reflect their weight, thoughts, and feelings about the process.