CJM Template for Games



What makes a great video game is a detailed virtual world and an immersive gameplay. The UX has to be up to the mark too. Even if it’s virtual. Designing gaming user experience has tough challenges of its own.

To help you face those challenges we came up with this template for gamers’ journey mapping. You can start mapping right away looking for users’ ouch-points without the need for spending time on gathering touchpoints. Feel free to take it as is, or modify the template the way you like. It’s all yours now.

Collect all the coins, defeat the dragon and save your game's UX from the castle in this exciting game called "Customer Journey Mapping"!

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Map's Persona

Dylam Riley, 28, USA

Has a girlfriend. Rents a flat. Works in IT. Medium income. 

Likes shooters and races. Spends  2-3 hours daily on video games. 

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Maps we based on

Links to help you

Our blog to help you start with CJM: https://uxpressia.com/blog

Customer Journey Maps for Games: https://gbanga.com/2013/12/30/customer-journey-maps-for-games/

Creating In-Game Customer Experience: https://www.ama.org/resources/Pages/creating-in-game-customer-experiences.aspx

8 Things You Should Know About the Average Gaming Customer: http://www.parature.com/8-average-gaming-customer/

5 Misconceptions about UX in Video Games: http://www.gamasutra.com/blogs/CeliaHodent/20150406/240476/5_Misconceptions_about_UX_User_Experience...