CJM Template for Government/Services



Remember the last time you had to use a public service? You probably don’t. The thing is that a traumatized mind makes everything to forget terrifying experiences. Or it wasn’t that bad.

Anyway, we can agree that government could use some CX improvements. Taxpayers are customers and they pay for services expecting good user experience.

Our template for public services will enable you to bring UX a few steps further without going into ropes of analyzing touchpoints.

Sign in to create map

Map's Persona

Sophia Williams, 40, Australia

Married, lives with her husband and two children. 

Few times per year she has to pay taxes and visit public offices.

Template Preview


Maps we based on