CJM Template for Health



Once I told the doctor I broke my leg in two places. He told me to quit going to those places. So I quit going to that hospital.

Health care is not just about health, it's also about care. Patients are customers who come to you when there’s something wrong, so a good user experience is all the more important for them.

Building a customer journey map will enable you to see your patients’ pain spots and “heal” them. Take our health template that includes all the touchpoints you need to map your patients’ journey and start curing your UX today.

You know what they say - a journey map a day keeps UX troubles away.

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Map's Persona

Lotta Koskinen, 51, Finland

Married, has 2 adult children. 

Lives in suburb. Teacher at school. 

Very careful with all types of devices and Internet. 

Info-channels: radio and TV, also neighbors and her children. 

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Maps we based on

Links to help you

Our blog to help you start with CJM: https://uxpressia.com/blog/

CX in healthcare. The moment of truth: https://www.pwc.com/mx/es/publicaciones/archivo/2012-09-customer-experience-healthcare.pdf

Healthcare: Managing the CX: http://www.healthcarebusinesstech.com/healthcare-customer-experience/

Getting CX in Healthcare Right: https://www.getcloudcherry.com/blog/customer-experience-tips-for-healthcare/

7 Ways To Improve Patient Satisfaction, Experience, And Customer Service, From Consulting In Hospitals And Healthcare: http://www.forbes.com/sites/micahsolomon/2013/11/02/quick-truths-for-improved-patient-satisfaction-a...

Future of Health Care Isn’t Just Gadgets and Gizmos: http://www.medialogic.com/health-care-marketing/blog/future-of-health-care-isnt-just-gadgets-and-giz...

The 5 Rules of CX Every Healthcare Executive Needs To Know: http://cdn2.hubspot.net/hub/120925/file-28645153-pdf/