Customer Journey

Good Personas vs. Bad Personas

How to create truly powerful user personas that will awaken empathy and help you create better services? And how to…

March 8, 2017

Updates: CJM Templates, Projects Drag’n’Drop

We've made a few nice tweaks to UXPressia. Such moving stuff around the dashboard and a new refined CJM Templates…

February 23, 2017

Start Off on the Right Foot with CJM

Customer Journey Mapping may seem to be a technique for improving existing products. Well, not quite so. CJM can help…

February 20, 2017

3 Killer Wins of Using UX Personas

So much ado about these personas. Why do you want to use them? Well, there are many reasons and benefits.…

February 16, 2017

How Not To Put CJM on the Shelf

Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be…

February 13, 2017

Holiday Beta Updates: Personas & New Dashboard!

Ho ho ho! The New Year 2017 just knocked at our door and that holiday whoop-de-do is just starting to…

January 28, 2017

Top 5 pitfalls when doing Customer Journey Mapping

There are so many ways to screw up when doing customer journey mapping. You don't want that. Let's see what…

January 18, 2017

Se7en things to look at when journey mapping

What should be taken into consideration when analyzing a customer journey map? In this post, we'll give you seven things…

January 8, 2017

Hit the touchpoints, Jack

When you hear about customer journey mapping, it's hard to skip the word "touchpoint". It comes up quite often. What…

December 30, 2016