Back in 2014, in a workshop far, far away, we — as a group of design-thinking fans — were in search of a tool that would improve our effectiveness and help us create engaging and actionable customer journey maps. The two main approaches back then were passing paper maps on to graphic designers to turn them into neat documents, easy to read and understand, or spending hours messing with spreadsheets or slides. Neither was a good option, as we wanted to get professional-looking and presentable documents without hours spent struggling with a software product.
That’s when the idea of UXPressia was born. We wanted to create a tool that would be simple enough for beginners to hit the ground running without the fear of the blank page that used to paralyze us when we were just starting off. On the other hand, it had to be powerful enough to help professionals with more complex tasks. We wanted a tool that would provide a common framework and also work as a bridge to share insights across teams.
We created UXPressia to make our job easier. We hope it makes yours easier, too 💜
Meet the international team behind UXPressia.