About UXPressia Service Design Tool

Back in 2014, in a workshop far far away, we — as a group of design-thinking fans — were in search of a perfect tool that would help us to create engaging and actionable customer journey maps. The two main approaches back then were either passing paper maps to graphic designers for fixing up or spending hours messing with spreadsheets or slides. Neither was a good option as we wanted professional-looking and presentable documents. But we also wanted them fast.

That’s when the idea of UXPressia was born. We wanted a tool that was simple enough for beginners to hit the ground running without the fear of the blank page that used to paralyze us when we were just starting off. On the other hand, it had to be powerful enough to help professionals with more complex tasks. We wanted a tool that provided a common framework and also worked as a bridge to get insights across teams.

We created UXPressia to make our job easier. We hope it makes yours easier, too.