Personas online tool
Design with humans in mind and get customer loyalty in return
Persona Features
Real-time collaboration
Collaborate on personas with the stakeholders in real time. Whether it's a workshop with a distributed team or a last-minute edit before an important presentation, all updates will show on the fly across all devices.
Persona type & market size
Choose from 4 existing types or define your own to differentiate between user, buyer, and customer personas. Set their market size and a color accent to easily tell them apart.
Compare personas
Use a multi-persona view to compare different customer profiles, spot the differences between behavioral patterns and traits, and find insights.
Name generator
Get natural sounding first and last names for your personas based on their gender and origin to save yourself precious minutes when working on global-market projects.
Photo generator
Nothing awakens empathy more than a good photo in the appropriate context. Get an authentic photo that will match your persona in a click by using our photo generator.
Over 50 channels
With both digital and offline channels, ranging from voice assistants and wearables to print outs and staff, you can highlight the best means by which to reach out to your customers in the omnichannel world.
Custom sliders
Use intuitive and customizable sliders to visually highlight differences between personas. Show their skills, preferences, and traits, and keep them in mind when making design decisions.
Technologies/browsers
Incorporate your customer-research findings on device and browser usage to ensure that you are delivering a consistent customer experience across different platforms and devices.
Branded export
Get printable customer personas in a scalable PDF or PNG format. Add some brand flavor to the personas be it your company’s or client’s logo, brand color, or website link.
Presentation mode
Present your customer personas right from your browser online. It's just like good old slides - quickly switch between all of your CX assets with smooth navigation, full screen, and theme toggles — everything you need to make a perfect pitch.
Embed code
Integrate live chunks of data via embed code right into your personas. No matter if it's a design prototype, audio file, video, or presentation, it will update automatically in our persona creation tool every time something changes.