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Learn the methods and tips to master customer journey mapping and persona creation with our guides, whitepapers, reports, templates, and other learning resources.
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We created detailed how-to guides with screenshots to show you how to build personas and customer journey maps. Useful tips and tricks are included!
A step-by-step guide to creating insightful, actionable personas to drive real results for your business or brand.
learn moreA practical guide to building customer journey maps that help you improve experiences and business outcomes.
learn moreGet introduced to the basics of impact mapping and learn how to create an impact map from scratch.
learn moreOur whitepapers uncover customer journey mapping specifics in different industries. Practitioners in the field help us produce each of them.
A comprehensive whitepaper on healthcare journey mapping. Actionable, expert tips are included.
learn more50+ page whitepaper on journey mapping in banking and finance based on the input of 21 experts. Advice and tips are also inside.
learn moreA whitepaper on employee journey mapping based on expert insights. EJM specifics coverage, practical tips, quotes, and more.
learn moreOur reports look at customer journey mapping trends you need to know about.
Learn customer success stories and best practices of journey mapping and customer experience management.
Read the HorizonCX case study to learn how customer journey maps help B2B companies master CX management, how to sell the methodology to other people, and how often to update your maps.
Find out how having information about the most appropriate communication channels in personas helped Michelin improve customer communication and satisfaction while deploying regional projects.
Download print-ready cheat cards on different aspects of journey mapping and persona creation.
With the Persona card deck, you will start building more insightful personas and learn what data sources to rely on to get valuable insights.
This CJM deck will help you and your team enrich the brainstorming process when working on your customers' journeys and come up with better ideas.
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