Free journey mapping resources

Check out the freebies we have for you

Learn the methods and tips to master customer journey mapping and persona creation with our guides, whitepapers, reports, templates, and other learning resources.

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Step-by-step guides Journey mapping whitepapers Research reports Case studies Cheat cards Online events and YouTube videos

Step-by-step guides

We created detailed how-to guides with screenshots to show you how to build personas and customer journey maps. Useful tips and tricks are included!

Persona creation guide

A step-by-step guide to creating insightful, actionable personas to drive real results for your business or brand.

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Customer journey mapping guide

A practical guide to building customer journey maps that help you improve experiences and business outcomes.

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Impact mapping guide with UXPressia

Get introduced to the basics of impact mapping and learn how to create an impact map from scratch.

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Journey mapping whitepapers

Our whitepapers uncover customer journey mapping specifics in different industries. Practitioners in the field help us produce each of them.

Journey mapping in healthcare

A comprehensive whitepaper on healthcare journey mapping. Actionable, expert tips are included.

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Journey mapping in banking & finance

50+ page whitepaper on journey mapping in banking and finance based on the input of 21 experts. Advice and tips are also inside.

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Employee journey mapping

A whitepaper on employee journey mapping based on expert insights. EJM specifics coverage, practical tips, quotes, and more.

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Comprehensive reports

Our reports look at customer journey mapping trends you need to know about.

Customer Journey Mapping Research Report 2019

The report focuses on tools and techniques that customer experience professionals use when they work with customer journey mapping.

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Customer Journey Mapping Research Report 2020

Read UXPressia’s study on what kind of maps people build based on their background, mapping process, and actions after journey mapping is done.

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Case studies

Learn customer success stories and best practices of journey mapping and customer experience management.

Read the HorizonCX case study to learn how customer journey maps help B2B companies master CX management, how to sell the methodology to other people, and how often to update your maps.

Find out how having information about the most appropriate communication channels in personas helped Michelin improve customer communication and satisfaction while deploying regional projects.

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Cheat cards

Download print-ready cheat cards on different aspects of journey mapping and persona creation.

With the deck, you will start building more insightful personas and learn what data sources to rely on to get valuable insights.

This deck will help you and your team enrich the brainstorming process when working on your customers' journeys and come up with better ideas.

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Live events and YouTube videos

Attend our live events or watch their recordings, platform tutorials, and other videos on UXPressia’s YouTube channel.

Attend our live events to network, build connections, and learn from CX, UX, and customer journey mapping experts who share their expertise and insights with the community.

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Subscribe to our YouTube channel to watch event recordings, guides, tutorials, and other helpful videos. Get notified of every new video we upload.

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