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Insurance Customer Journey Mapping Platform

Leverage insurance journey mapping to bring empathy where it’s needed most.
View the same journey from different perspectives to create winning experiences for agents, policyholders, and other parties involved.


Improve policyholder and agent experiences

Cover the experiences of all participants and identify relations between them with the help of multipersona journey maps.

Get a complete insight into what agents, policyholders, and other parties impacting each other go through, capture their interactions, or compare similar journeys on the same map.

Easily switch between different personas’ perspectives to narrow your focus and get back to the bigger picture easily.

Improve policyholder and agent experiences

Get a holistic view of insurance customer journeys
in your organization

Use UXPressia’s Design View to:

  • Split a long, complex insurance journey into sub-journeys.
  • Understand the role of the insurance customer journey or persona in your organization.
  • Utilize the visual hierarchy of all mapping initiatives to make it more graspable for stakeholders and reflect your business’s priorities.
Get a holistic view of insurance customer journeys in your organization

Free set for your insurance customer journey map

Download it to smooth and enrich your insurance journey map:

  • 10 svg images to use in your map

  • 36 insurance icons

  • 2 insurance journey map templates

Free set for your insurance customer journey map

We keep your work secure

In UXPressia, you can securely work on your own and collaborate with your team and clients. We are committed to protecting your data, information, and privacy.

Single sign-on and multi-factor authentication

Regular penetration testing by an independent third-party provider

Daily encrypted backups of data outside the servers we use

Disaster Recovery and Business Continuity plans

Full compliance with GDPR

Digital Ocean Cloud hosting (London, UK data center), which is compliant with HIPAA, PCI DSS, and GDPR

Visit our Compliance Security page or contact the sales team to learn more.

Insurance customer journey map templates

No journey is the same. Check out our templates to get a general idea of what your customer’s journey might look like and build your own customer journey map for insurance.

CJM for health insurance
Personal insurance CJM
Insurance agent's journey
Car insurance customer journey map

We help them make a difference

  • FWD
  • Zurich
  • Home Trust
  • Select Health
  • Vida Caixa
  • State Farm
  • Manulife
  • Helsana
  • Principal
  • Covea Insurance
  • Solarity
  • NFU Mutual
  • CageSure
  • HSB
  • Amica

They rely on us

Osman Ozkara
Osman Ozkara,
CX Lead, ССI

I started with one project in a free account, and now I'm a PRO user with many projects, and more are on the way. UXPressia templates are fantastic, and the multipersona feature available in the CJM tool helps me a lot.

Risa G.
Risa G.,
Insurance, 51-200 employees

Very good journey software that is affordable and lightweight. It's magic to just SHOW people what your customers go through trying to use your product. people get it instantly. no documentation can come close to just showing a true customer journey.

Overall Rating
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Book a demo

Learn how UXPressia can help you with your journey mapping initiatives