Top 5 pitfalls when doing Customer Journey Mapping

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From the first glance, making a customer journey map seems to be quite straightforward: collect data, create personas, identify touchpoints, wrap it all together, profit! In reality, it is hardly so. In our article “5 reasons why CJM might not be the weapon of your choice”, we touched upon a few no-no’s when making journey maps. In this how-not-to screw up with CJM we’ll go a bit deeper to find out what mistakes you can avoid to create maps that rock with minimal losses and maximum gains.

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Se7en things to look at when journey mapping

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Up until this moment we’ve been talking a lot about personas, touchpoints and why CJM is something your company can’t live without. These parts are clear enough to you and now you’re sitting behind your desk with all personas you could come up with and with dozens of touchpoints. You’re itching to start wrapping it all together, aren’t you? One thing, however, remains quite vague – what exactly should you look at when analyzing CJM? Gaps in service and all the yadda yadda. Yeah, we’ve heard it all. How about a few down-to-earth examples? Well, how about we hook you up with seven points you can inspect to make your mapping debut your moment of glory?

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Happy New Year from UXPressia

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Dear members of UXPressia family,

We’ve been working insanely hard for the last few months skipping brunches and lunches so you can enjoy the brand new Dashboard and Personas. And trust us, you are getting them all with a nice red bow on top. All we want from you is a pinch of patience as we’ve decided to hold on for a few more weeks before we can proudly roll them out. Settling with a beta? That spells ‘lame’ in our book. Beta wait for the full release so you can make the best of your new toys. Can you do that for us?
Great! And for now, enjoy the dinner and have a great family time.

Wishing you the best in this upcoming year!
UXPressia team