Learn how to use service blueprints to examine and understand people’s experience with a product/service.
New event: Service blueprint (many birds with one stone), Dec 8
Customer Experience and Service Design Blog
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UXPressia Black Friday sale 2021: 30% off
Have you been dreaming about the UXPressia Pro plan for a long time? How about doing it with a 30% discount? Seize the chance!
Customer journey map — step-by-step guide with examples
Let’s put all theory we’ve learned into practice by creating a customer journey map step-by-step. In the end, you’ll be a CJM expert!
Design for behavior change
Do you want to create impactful apps and offer solutions with positive effects on people’s habits? Read the article by Roxana Barbu to figure out the behavior formation process and implement its secrets into your products.
How to create a Persona in 9 steps – a guide with examples
We’ll go through the entire process of persona creation step by step. Use it as a reference to make your own personas in the future!
Multiple Personas on one customer journey map
We used to think 1 persona was enough for a CJM. If journeys are similar, why have more maps? Let’s see why & how you should use multiple personas for CJM.
Meet collaboration improvements
We’ve just introduced collaboration improvements. Find out them all in our new blog post.
How to map a SaaS buyer journey + free template
Can you tell whether your SaaS users are satisfied or accumulate negative impressions to burst and leave you next month? Read the article and build a SaaS buyer journey map to be sure.
Touchpoints and channels in customer journey mapping
Touchpoints and channels are crucial elements of a customer journey, but they get mixed up during actual mapping. Let’s clarify the difference between them.
