What is Impact Mapping and Why Do You Need It?


Impact mapping is a strategic planning technique that lets your team set business goals and visualize the way and the means to achieve these goals. Well, this comprehensive explanation is probably far from what you’re looking for. You want the ropes. Laces at least. Since UXPressia is launching Impact Mapping Tool in the near future, we’ll be covering impact mapping a lot. And here’s the first part.

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Persona alternatives


Ooh-la-la! We’ve been talking so much about personas that it seems to be about the time to throw in some persona alternatives to shake things up a little. You know, take a breath of fresh air and think that maybe we’re being too obsessed with this persona nonsense and we’re missing something. Some other cool ways of creating user profiles. So let’s deal with this right here and right now.

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How Many Personas is Enough?


By this time, you probably know a lot about personas – what they are, how to make them and why you want to have personas in the first place. It could be that you’ve already persuaded everyone (including your dog) to bring personas into your company. It could be that you even tried to create a persona with our fancy Personas Online tool. But how many personas should you have? One? Five? A dozen? Are there any standards? Let’s tackle these questions together in this post.

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You Can Make Task Grids in UXPressia!


One of the great things about grid-like instruments is that they can be used for so many things due to flexibility and simplicity. In case you haven’t noticed yet, UXPressia belongs to the family of such tools. Thus, it can be used not only to map customer journeys but also to create other fun things. Like task grids. So if you’re looking for a magic task grid maker, check under the cut, maybe it’s there!

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Updates: New Section and Help Chat


Today, we are bringing you another load of new features! Yes, we’ve just rolled out a few updates that will certainly level up the experience you get when working with UXPressia. Feel like taking a quick tour around the Update City? We do!

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Good Personas vs. Bad Personas

good vs bad walter white

Okay, we’ve spent considerable time telling you how to create personas and what benefits they can bring to your company. This time we’ll talk about what traits make personas good or bad. And it’s not about temper. It’s about whether a given persona fulfills its purpose or not. Whether it benefits your design process or drags it all the way down to the dark cold bottom. So what are the traits that your personas must have in order to be most beneficial? Let’s find it out together with UXPressia!

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Optimal Number of Touchpoints for CJM?


So you’ve started (or intend to start) creating your first customer journey map. At this point, you aligned your goals and settled with a couple of personas. Everything was fine (or almost fine) until this very moment when you started to think about how many touchpoints would be okay for you. Where in the world do you draw a line between too few and too many? Will the number of touchpoints impact the final result? And in what way? Dang! That seemed way easier back then when you first heard about CJM. Don’t fret, we’ll find a way out. Like we always do.

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Updates: Templates, Projects Drag’n’Drop


Did you know that back in history Thursday meant The Holy Update Rollouts Day? Of course, you didn’t. We just made it up! But what’s true is that we are so excited that you enjoy working with UXPressia that we simply cannot stop making it better and better. So today, we have two awesome updates that you will absolutely love.

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