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Customer Experience and Service Design Blog

How to use psychographic segmentation to better understand your customers

Do you really understand your customers? If you’re not using psychographic segmentation, you may be missing out on valuable insights into your customers’ behaviors, preferences, and motivations. Read this article to explore what psychographic segmentation is, how it differs from demographic segmentation, and how you can use it to create more effective marketing campaigns.

New dash to manage, new ways to share

We’re thrilled to announce that our dashboard just received a superpower upgrade and we’ve made sharing projects with your team or clients more convenient in some ways. Eager to learn the details? Read the post.