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Customer Experience and Service Design Blog
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New event: Customer-centricity in impact mapping: Delta CX’s approach | June 7
In Delta CX’s approach to impact mapping, the crux of the process revolves around a singular concept—putting customers’ problems at the forefront, from which all impactful decisions are made. Wanna learn the details? Come in…
Measuring your customer journey performance: best practices and the example
Knowing where to focus your efforts is crucial when it comes to improving the customer experience. By measuring your customer journey performance, you can identify areas that require attention and ensure that your resources are allocated effectively. Not sure what metrics to choose? Read the article.
How to use psychographic segmentation to better understand your customers
Do you really understand your customers? If you’re not using psychographic segmentation, you may be missing out on valuable insights into your customers’ behaviors, preferences, and motivations. Read this article to explore what psychographic segmentation is, how it differs from demographic segmentation, and how you can use it to create more effective marketing campaigns.
Forrester’s recognized leader in journey-centricity shares their insights
Wanna transform your company’s approach to customer experience? Become journey-centric with insights from Kindred’s former Head of CX…
New dash to manage, new ways to share
We’re thrilled to announce that our dashboard just received a superpower upgrade and we’ve made sharing projects with your team or clients more convenient in some ways. Eager to learn the details? Read the post.
Mapping your way to advertising success: how a digital marketing journey map can help
Learn how bringing a CX mindset to your advertising campaigns can have a significant business impact, drive conversions, and guide customers to making a purchase.
How to present customer journey maps
Whether you’ve been presenting customer journey maps often or this is your first time, this post will give you specific tips on how to make the most out of your next CJM presentation.
Achieving service excellence: Corporate banking customer journey mapping
Unsure if your corporate banking customer journey is exceptional? Fear not, for there is a foolproof method to put it to the test. Discover the secrets to evaluating and optimizing your customer journey, ensuring that every step of the way is a delightful experience for your valued clients. A ready-to-go template included.
