Journey mapping works miracles for employee experience design. Still, many HR teams get cold feet as it seems too overwhelming. What do you do? Start small.
A comprehensive how-to guide with downloadable freebies for you to run a productive customer journey mapping workshop with your team.
We used to think 1 persona was enough for a CJM. If journeys are similar, why have more maps? Let’s see why & how you should use multiple personas for CJM.
KPIs are what make effective journey maps. With UXPressia, you can now integrate your customer journey maps with Mixpanel to get automated real-world data.
Logos are a graphic extension of the internal realities of a company, said Saul Bass. And we’re are thrilled to say that now you can add that professional vibe to your deliverables in just a few clicks!
When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.
Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.
Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.
As you may know, the experience section has always been a part of our CJM Online tool. Fun fact: this section is the most popular among UXPressia users – 98% percents of all maps created in UXPressia have this section in them. And in this article, we’ll take a look at the refined experience section and what you now can do with it!