Today, we are all obsessed with experience of the customer. However, few seem to care about employee experience. This makes no sense whatsoever. It is common to think that customers are the drivers of business. And while this is true, imagine what would happen if all employees from your company decided to take a couple […]
A case study from Johannes Neukamm who is a product owner at Contexte – a French-European policy analysis site. Johannes creates personas and user journeys for the agency. He tells a story of how UXPressia helped him be more productive and incorporate design thinking practices into Contexte development processes.
How to map customer journey in B2B? In this post, we’ll learn key differences of B2B customer journey mapping on a real-world example.
In this case study , Sathya Sethyraman shares his experience with UXPressia and how our platform helped his company increase productivity and performance.
There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.
Background The power to learn is the key to any transformation. And as the Success Manager at Geekie, my mission is to make sure we deliver the best learning experience possible. Geekie is an adaptive educational platform designed for teachers and students. Here, we’re trying to get students excited about the school through personalized learning. […]
What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.
A story from Yana Mowat from Ambergreen where she tells about how UXPressia helped her map student journey, save a lot of time and impress their new client.
Looking for a visual guide into Customer Journey Mapping? Look no further! 😉 We’ve made this nice infographic for all of you who prefer pictures over text. Enjoy!