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Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

Customer journey data ideas to turn your map into a single source of truth

Unlock the full potential of your customer journey maps by integrating key data from various sources. Learn how to enrich your map with actionable customer journey data, making it a single source of truth for smarter decision-making and enhanced customer experiences.

A winning SaaS customer journey: From signup to success

Discover how to map the SaaS customer journey from awareness to renewal. Learn effective strategies, key stages, and insights to improve user engagement, retention, and satisfaction—essential for both B2B and B2C SaaS businesses.

New event: Watch a journey map come to life in real time | Oct 1

Want to master customer journey mapping? Join our October 1 webinar for a hands-on session where we’ll create a journey map from scratch using a real-life case study. Learn key techniques, visualize customer journeys, and work within UXPressia to build maps that make an impact.

How to create a buyer persona: the ultimate guide

Learn how to create a buyer persona that drives real results. This ultimate guide covers everything from understanding different persona types to step-by-step instructions for building effective B2B and B2C personas, complete with real-world examples.

Customer experience in the transportation industry

Explore the critical aspects of customer experience in the transportation industry, including challenges, strategies for improvement, and real-world examples. Learn how enhancing CX can drive customer loyalty and business growth.