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Research

Good UX and CX research turns assumptions into evidence. These articles cover interview techniques, research methods, and ways to translate findings into personas, journey maps, and decisions stakeholders can act on with confidence.

Customer journey data ideas to turn your map into a single source of truth

Unlock the full potential of your customer journey maps by integrating key data from various sources. Learn how to enrich your map with actionable customer journey data, making it a single source of truth for smarter decision-making and enhanced customer experiences.

Katerina Kondrenko

September 26, 2024August 12, 2025

New event: Integrate data into your journey maps | Aug 6

Want to learn how to keep your customer journey maps dynamic and enriched with data? Join our online event on August to see how you can transform your journey maps into living, breathing documents.

Katerina Kondrenko

July 25, 2024February 27, 2025

Level up your mapping with Chunks | June 18

Are you tired of drowning in a sea of customer experience data, struggling to navigate through various sources, and duplicating information across multiple customer journey maps? Say goodbye to the chaos and embrace a streamlined approach with the latest enhancements to the UXPressia platform. And with our new online event…

Katerina Kondrenko

June 4, 2024February 27, 2025

User research for beginners: best courses and books

Finding valuable learning sources may be a challenging task for a user research beginner. In this post, we collected online courses and books where you will find all the necessary info to get started.

Elli Ponomareva

September 28, 2023March 10, 2025

Customer service representative experience: map it out + free template

Wanna learn how to improve your customer service representative experience? Read the article and use our free template.

Katerina Kondrenko

September 21, 2023October 1, 2024

Employee experience journey map: A complete guide + example + template

Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This makes no sense whatsoever as employees are no less of a driving force for our business than our customers. Let’s see how we can change this!

September 1, 2023May 29, 2026

How to build a customer empathy map (example + template)

Empathy mapping with UXPressia

When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.

Anastasia Schebrova

July 24, 2023February 20, 2024

Customer-centric impact maps: insights from Debbie Levitt

Wanna unravel the world of customer-centric impact maps through the lens of Debbie Levitt’s expertise? Read this article.

Katerina Kondrenko

July 6, 2023May 28, 2026

🚀📈 Elevating funnel insights: Google Analytics 4 steps up the game

Gogle Analytics 4 is coming. Don’t forget to switch to this new version in the UXPressia’s Funnel section to benefit from the update. Learn more inside…

Katerina Kondrenko

June 22, 2023June 22, 2023

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