B2B Archives – UXPressia Blog

A winning SaaS customer journey: From signup to success

Discover how to map the SaaS customer journey from awareness to renewal. Learn effective strategies, key stages, and insights to improve user engagement, retention, and satisfaction—essential for both B2B and B2C SaaS businesses.

Katerina Kondrenko

September 17, 2024October 30, 2024

How to create a buyer persona: the ultimate guide

Learn how to create a buyer persona that drives real results. This ultimate guide covers everything from understanding different persona types to step-by-step instructions for building effective B2B and B2C personas, complete with real-world examples.

Katerina Kondrenko

August 28, 2024September 4, 2024

New event: Quick guide to complex & non-linear mapping | Mar 6

Join our event to master complex customer journey mapping. All the details are inside…

Katerina Kondrenko

February 20, 2024December 4, 2024

B2B buyer journey mapping — enhance the buying experience

Learn what the B2B buyer journey is, explore its stages and effective research strategies to create a buyer journey map.

Katerina Kondrenko

February 13, 2024February 13, 2024

User persona vs. buyer persona: differences and a free template

What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.

Yuri Vedenin

November 12, 2023December 12, 2023

Achieving service excellence: Corporate banking customer journey mapping

Unsure if your corporate banking customer journey is exceptional? Fear not, for there is a foolproof method to put it to the test. Discover the secrets to evaluating and optimizing your customer journey, ensuring that every step of the way is a delightful experience for your valued clients. A ready-to-go template included.

Katerina Kondrenko

April 13, 2023November 9, 2023

B2B customer journey: the ultimate guide + templates

Customer Journey in B2B the Ultimate Guide

How to map customer journey in B2B? In this post, we’ll learn key differences of B2B customer journey mapping on a real-world example.

Arthur McCay

December 29, 2022December 4, 2023

New event: Using diary studies in customer journey mapping | Sep 15

Wanna learn how Blackline ran a low-cost diary study to create heavily data-informed personas and customer journey maps? Read on!

Katerina Kondrenko

August 26, 2022August 26, 2022

Why use empathy maps in B2B and how to do it step by step

Let’s talk about empathy mapping in general and how to use it in B2B cases in particular.
Michelle Spaul, a customer experience consultant at Delta Swan, shares five steps to empathy mapping in B2B.

Michelle Spaul

March 12, 2021March 2, 2023