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Touchpoints

Touchpoints are where customers actually experience your brand, and where most friction hides. These articles cover how to identify touchpoints across channels, map them inside customer journeys, and prioritize the ones worth fixing first.

Hit the touchpoints, Jack

hit the touchpoints

When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.

Yuri Vedenin
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