Customer Journey Map (CJM) Online Tool

Deliver exceptional experience to your customersWatch the Video
Personas online tool screenshot

Imagine Your Customer JOURNEY

Take your customer to an amazing trip
avoiding alarming experiences
Personas online tool screenshot

Simple and flexible map layout

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We can proudly assure you we found the optimal balance between all possible sticker- and table-based solutions. You won’t need to bother setting up the right structure for your customer experience map or going through tedious step-by-step wizards – we have smart defaults for you. You sign up and there's already a map for you to play with, how cool is that, huh?

Over 15 types of sections

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18 and growing, if you need the exact number. You can describe nearly everything! Is your customer sad or delighted? C’mon, let him talk in the Quote section! Got some fancy videos? Go ahead and add them! Add texts, pictures, documents, emotional graphs, touchpoints, and channels to capture all insights in the best possible way. After all, that's what our customer mapping software is all about.

Emotional Graph

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Texts are boring. Nothing has a stronger impact on stakeholders than seeing actual pitfalls on an experience graph where the business fails to deliver the UX in its finest. Discover your customers’ pain points and moments of delight to get the best out of customer journey mapping.

Process and Channels

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Capture the exact way customers interact with your service. Is their path linear, non-linear or is it a full circle? We got them all. Choose the one that fits you best and add up to 5 channels to it! There’s no way you’ll miss anything.


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Communicate your ideas faster. Invite your teammates and clients to do customer journey mapping together. Distributed team is no longer an issue for brilliant service design – and you don’t have to struggle with stickers. Invite people via email or get a shareable link and spread among the ones you want.


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Like to keep a hard copy of every customer experience map you create? We have a printer-friendly high-resolution PDF available, and also you can save the experience map you created as a PNG. No need to involve designers, your maps will look beautiful the way they are without any additional efforts from your side.


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We are always here to help. Starting from smart defaults, examples of maps and stages, up to brainstorm ideas available for particular sections. Our light bulb will illuminate your journey. If you are a complete novice in journey mapping, start your journey from our help section – it will become your rescue angel.

Chat support

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You won’t be alone. Shoot your questions at us without leaving the page. We’ll address them all ASAP via a neat chat support integrated into all of our tools. You can even add emoji to show how happy (or not?) you are.

customer journey map Templates

A long time ago in a small team far, far away we started collecting all journey maps we could find, analyzing them and finding common among different maps. As a result, we have over 2 dozens of customer journey templates covering most popular business domains (banking/finance, insurance, health, education, travel and many more). Besides free printable PDF templates are available for download - go ahead and grab them if you are planning a brainstorm session with the stakeholders.

I chose UXPressia for its simplicity and ease of use. The time that I spent to get started is minimum which is very good, because I didn’t have much

Rui Grilo,
IT Director at Square Asset Management

I use UXPressia as a learning resource in my 'UX for Business Analysts' training course. The clear, intuitive design is easy for students to grasp, they are able to produce beautifully presented customer journey maps in no time, and the product itself is a great example of user-centred design.

Nick de Voil,
Director at De Voil Consulting

UXPressia is an essential tool for understanding client engagement in our global, omni-channel world.

Jeff Parks,
Co-Founder at Kina'ole

No more nightmare sessions with sticky notes constantly falling off the wall. Customer Journey Mapping has never been so easy!

Nikita Efimov,
UX Designer at Selectel

UXPressia turned out to be a great timesaver during CJM creation, discussion and support.

Tatyana Avlochinskaya,
Product Manager at

I used CJM for Karelia ticket portal. We had the project reviewed in a very fast way with the help of your service.

Victor Smirnov,
Project Manager at Interso

UXPressia is a great, easy to use visualization tool to create customer journeys which are well structured, transparent and nicely designed. We look forward to trying out the new sheets / products.

Nóra Kovács-Goda,
Project Manager at ULTINOUS

I liked working with this tool very much. It was intuitive, easy to use and navigate, and very customizable. Having all the features it does, and considering things like auto-save, really helped me focus on what I needed to. It was easy enough to create a map, but I can also see the possibilities of making much more complex maps, by using all the features provided.

Information architect at Government Organization

We use CJM from UXPressia because they are a really useful tool, very easy to use and a huge save of time. The templates are a great help because you don't need to start CJM from scratch. It features to represent users emotions, its ease of export and its great design have convinced us.

Sebastián Unda,
UX Consultant at Elastic

UXPressia is easy-to-use and provides the perfect level of depth and customizability. I love being able to create client-ready, visually engaging journey maps without a designer. The chat support is also super helpful. Haven’t found anything else on the market like it.

Danielle Wipperfurth,
Brand and Customer Experience Consultant

I was absolutely delighted to find UXPressia to help me quickly visualise a number of customer journeys for my Masters of Design. The ease of use and flexibility gives me the confidence to use it with workshop participants to make sense of their common challenges and design solutions together!

Sam Rye,
Founder of Horoeka Creative