Customer Journey Map (CJM) Online Tool

Deliver exceptional experience to your customersWatch the Video

or request a personal demo

Personas online tool screenshot

Imagine Your Customer JOURNEY

Take your customer on an amazing trip
avoiding alarming experiences
Personas online tool screenshot

Flexible map layout

image text

It's an optimal balance between all possible sticker- and table- based solutions with an intuitive drag and drop interface. You will get the hang of your customer experience map editor in no time.

Smart defaults

image text

Ever stared at a blank page thinking "where do I start?" and then just kept procrastinating? When you create maps in this journey mapping tool, you get a pre-cooked template that you can start working with right away.

Over 15 types of sections

image text

Customer goals, expectations, processes and channels, emotional graphs, quotes, problems, ideas, images, documents, and even videos - it's all there to help you capture your customer's journey with our customer experience mapping software in the most detailed way possible.

Emotional Graph

image text

Leverage the power of customer journey mapping visualization to see actual pitfalls on the experience graph where a business fails to deliver an outstanding user experience.

Process and Channels

image text

Capture the exact way customers interact with your service. Is their path linear, non-linear or is it a full circle? We got them all. Choose the one that fits you best and add up to 5 channels to it! There’s no way you’ll miss anything.


image text

Get everyone on the same page and communicate ideas faster. Invite your teammates, stakeholders and even clients to map customer journeys together. Distributed teams are no longer a roadblock in making brilliant service design.


image text

You can easily export your customer experience maps into high-resolution PDF or PNG without involving designers to make things pretty. Export, print and hang your maps around your office to guide your team when making customer-related decisions.


image text

We are always here to help. Starting from smart defaults, examples of maps and stages, up to brainstorm ideas available for particular sections. Our light bulb will illuminate your journey. If you are a complete novice in journey mapping, start your journey from the help section – it will become your rescue angel.

Chat support

image text

You won’t be alone. Shoot your questions at us without leaving the page. We’ll address them all ASAP via a neat chat support integrated into all of the tools. You can even add emoji to show how happy (or not?) you are.

customer journey map Templates

There are more than 30 customer journey mapping templates covering most popular business domains. Each template has a page full of cherry-picked map examples and links to helpful articles. Free printable PDF templates are available for download - use them for brainstorm sessions with the stakeholders.

I chose UXPressia for its simplicity and ease of use. The time that I spent to get started is minimum which is very good, because I didn’t have much

Rui Grilo,
IT Director at Square Asset Management

I use UXPressia as a learning resource in my 'UX for Business Analysts' training course. The clear, intuitive design is easy for students to grasp, they are able to produce beautifully presented customer journey maps in no time, and the product itself is a great example of user-centred design.

Nick de Voil,
Director at De Voil Consulting

UXPressia is an essential tool for understanding client engagement in our global, omni-channel world.

Jeff Parks,
Co-Founder at Kina'ole

No more nightmare sessions with sticky notes constantly falling off the wall. Customer Journey Mapping has never been so easy!

Nikita Efimov,
UX Designer at Selectel

UXPressia turned out to be a great timesaver during CJM creation, discussion and support.

Tatyana Avlochinskaya,
Product Manager at

I used CJM for Karelia ticket portal. We had the project reviewed in a very fast way with the help of your service.

Victor Smirnov,
Project Manager at Interso

UXPressia is a great, easy to use visualization tool to create customer journeys which are well structured, transparent and nicely designed. We look forward to trying out the new sheets / products.

Nóra Kovács-Goda,
Project Manager at ULTINOUS

I liked working with this tool very much. It was intuitive, easy to use and navigate, and very customizable. Having all the features it does, and considering things like auto-save, really helped me focus on what I needed to. It was easy enough to create a map, but I can also see the possibilities of making much more complex maps, by using all the features provided.

Information architect at Government Organization

We use CJM from UXPressia because they are a really useful tool, very easy to use and a huge save of time. The templates are a great help because you don't need to start CJM from scratch. It features to represent users emotions, its ease of export and its great design have convinced us.

Sebastián Unda,
UX Consultant at Elastic

UXPressia is easy-to-use and provides the perfect level of depth and customizability. I love being able to create client-ready, visually engaging journey maps without a designer. The chat support is also super helpful. Haven’t found anything else on the market like it.

Danielle Wipperfurth,
Brand and Customer Experience Consultant

I was absolutely delighted to find UXPressia to help me quickly visualise a number of customer journeys for my Masters of Design. The ease of use and flexibility gives me the confidence to use it with workshop participants to make sense of their common challenges and design solutions together!

Sam Rye,
Founder of Horoeka Creative