Deliver exceptional experience to your customers

Personas online tool screenshot

Imagine Your Customer JOURNEY

Take your customer to an amazing trip
avoiding alarming experiences

Personas online tool screenshot

Simple and flexible map layout

image text

We can proudly assure you we found the optimal balance between all possible sticker- and table-based solutions. You won’t need to bother setting up the right structure for your map or going through tedious step-by-step wizards - we have smart defaults for you. You sign up - and you already see your map which you can play with, how cool is that, ah?

Over 15 types of sections

image text

17 and growing, if you need an absolute number. You can describe nearly everything! Is your customer sad or delighted? C’mon, let him talk in Quote section! Got some fancy videos? Go ahead and add it! Add texts, pictures, documents, emotional graphs, touchpoints, channels to capture all insights in the best possible way.

Emotional Graph

image text

Texts are boring. Nothing has a stronger impact on stakeholders than seeing actual pitfalls on experience graph where the business fails to deliver the experience in its finest. Emphasize your customers’ pain points and moments of delight to get the best out of the journey map.


image text

Invite your colleagues and customers to map customer journeys together. Distributed team is no longer an issue for brilliant service design - and you don’t need to struggle with stickers. Grant access to particular people inviting them via email or get a shareable link and spread amongst the ones you want.


image text

Like to keep a hard copy of every artifact you create? We have a printer-friendly high-resolution PDF available, and also you can save the experience map you created as a PNG. No need to involve designers, your maps will look beautiful the way they are without any additional efforts from your side.


image text

We are always there to help. Starting from smart defaults, examples of maps, examples of stages and up to brainstorm ideas available for particular sections. Our light bulb will illuminate your journey. If you are a complete novice in journey mapping, start your journey from our Help section - it will become your rescue ranger!


A long time ago in a small team far, far away we started collecting all journey maps we could find, analyzing them and finding common among different maps. As a result, we have over 2 dozens of customer journey templates covering most popular business domains (banking/finance, insurance, health, education, travel and many more). Besides free printable PDF templates are available for download - go ahead and grab them if you are planning a brainstorm session with the stakeholders.

Try Uxpressia for free

A few words from our customers

Rui Grilo
I chose UXPressia for its simplicity and ease of use. The time that I spent to get started is minimum which is very good, because I didn’t have much
Rui Grilo,
IT Director at Square Asset Management
Nick de Voil photo
I use UXPressia as a learning resource in my 'UX for Business Analysts' training course. The clear, intuitive design is easy for students to grasp, they are able to produce beautifully presented customer journey maps in no time, and the product itself is a great example of user-centred design.
Nick de Voil,
Director at De Voil Consulting
Jeff Parks
UXPressia is an essential tool for understanding client engagement in our global, omni-channel world.
Jeff Parks,
Co-Founder at Kina'ole
Nikita Efimov
No more nightmare sessions with sticky notes constantly falling off the wall. Customer Journey Mapping has never been so easy!
Nikita Efimov,
UX Designer at Selectel
Tatyana Avlochinskaya
UXPressia turned out to be a great timesaver during CJM creation, discussion and support.
Tatyana Avlochinskaya,
Product Manager at LensCulture.com
Victor Smirnov
I used CJM for Karelia ticket portal. We had the project reviewed in a very fast way with the help of your service.
Victor Smirnov,
Project Manager at Interso