CJM TEMPLATES

We had two folders full of Customer Journey Maps on our drive, 75 customer journey mapping articles, 5 boards from top-notch UX influencers, a drawer half full of paper customer experience map kits, and a whole galaxy of multi-colored pictures, tables, emails, and user feedback.

Bloody hell. We picked up every customer experience map we could get our hands on. Everything to create bazillion of customer journey mapping templates. And once you get locked into a serious customer journey mapping, the tendency is to push it as wide as you can.

After all this madness, we ended up with a pretty bunch of customer journey maps (aka customer experience maps or user experience maps). And all of them are based on the actual experience.