Shopping & Purchases

Have you ever had a shopping spree experience? You visit multiple stores, offline or online, to buy things that you don’t really need. And after leaving the store you can hardly remember how you collected all the items and paid for them. But what you'll remember for sure is the bad service you had to deal with.

If you are the lazy type, you just won’t come back to that store even if you only need to open your browser and type in the URL address bar. But if you advocate for truth, you’ll share this experience with your friends and everyone on the Internet. You know what it means — a single negative review can tarnish your business reputation and drive digital or physical customers away from your store.

If you don't want to lose your customers because of the negative experience they had with you, you need to start looking at things from the customer’s perspective. Doing so, you will understand what they feel when interacting with you and what actions you can take to improve their experience.

In this category, you'll find retail customer journey map templates that will help you start off with building a map for your business and your customers. Running an online business? Be sure to check the e-сommerce customer journey maps to better understand how online shopping differs from in-store experience what you can do to encourage your clients to come back again and again.