Government & Nonprofit

Customer experience is everyone’s job, no matter whether you are a governmental institution or a non-governmental organization that works hard to achieve social good.

Delivering effective and enjoyable services is impossible without a deep understanding of the experience that your customers have with you.

One tool to learn more about these people and understand their experiences is journey mapping. Journey maps not only give you a bird’s eye view of your customers’ needs and wants, but they also encourage alignment across the whole organization on how to better serve your customers, ultimately streamlining your services.

We hope that our templates will be useful when mapping a donor journey or creating a persona for your nonprofit services.