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Expert advice

Get expert advice on CX, UX, and customer journey mapping from real-world practitioners.

Customer journey data ideas to turn your map into a single source of truth

Unlock the full potential of your customer journey maps by integrating key data from various sources. Learn how to enrich your map with actionable customer journey data, making it a single source of truth for smarter decision-making and enhanced customer experiences.

Katerina Kondrenko

September 26, 2024August 12, 2025

Customer experience in the banking industry: 3 ways to improve

Explore the importance of customer experience in the banking industry and learn how to enhance it with effective management strategies. Discover real-world examples of successful customer experience initiatives in digital banking and retail banking sectors.

Katerina Kondrenko

April 11, 2024April 18, 2024

New event: Creating customer-centric strategies from journey maps | Feb 21

Join our expert-led talk on enhancing customer journey mapping with insights from Customer Obsessing Consulting’s top minds.

Katerina Kondrenko

February 6, 2024March 5, 2025

Measuring the impact of journey mapping: webinar recap

Wanna learn expert advice on measuring the impact of journey mapping? Read this article.

Tanya Levdikova

August 3, 2023December 4, 2023

Banking experience: from complaints to praises

Wanna discover the renowned bank’s remarkable turnaround regarding their banking experience? Chantel Botha from BrandLove shared the three magical steps that restored its glory (backed up with the results). We tuned those into this article. Enjoy!

Katerina Kondrenko

July 27, 2023July 4, 2024

Customer-centric impact maps: insights from Debbie Levitt

Wanna unravel the world of customer-centric impact maps through the lens of Debbie Levitt’s expertise? Read this article.

Katerina Kondrenko

July 6, 2023July 12, 2023

Embracing journey centricity: reflections on Kindred’s transformation

Learn how Kindred switched to journey centricity and won their customers’ hearts. Christophe Dhaisne, the former Head of Customer Experience at Kindred, sahres their framework and secrets behind true customer obsession.

Katerina Kondrenko

June 27, 2023June 27, 2023

Measuring your customer journey performance: best practices and the example

Knowing where to focus your efforts is crucial when it comes to improving the customer experience. By measuring your customer journey performance, you can identify areas that require attention and ensure that your resources are allocated effectively. Not sure what metrics to choose? Read the article.

Tanya Levdikova

May 18, 2023July 30, 2023

How to build actionable customer journey maps: expert opinion

Stop guessing with customer journey maps! Our latest article, based on insights from CXO of Delta CX, Debbie Levitt, delivers expert guidance on creating maps that drive action. Let us be your compass to effective journey mapping.

Katerina Kondrenko

April 6, 2023July 30, 2025

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