Expert advice

Learn 4 tips for creating living and breathing customer journey maps from Noz Urbina.

In their guest post, EngageBay discuss some of the biggest trends that drive journey mapping in 2020.

In a world of continuous product discovery and market exploration, businesses are doing experiments as they allow them to test and validate ideas at the quickest. And when it comes to choosing which experiments to run, human nature wins the day — the decisions are usually based on people’s inner confidence in being right in […]

There’s no simple answer to the question, “Who should own customer experience at an organisation?” In this post, Amy Scott discusses this question in detail.

It’s hard to find out what your customers want out of your website. Here are 5 mistakes to avoid by using a customer journey map. Free CJM template inside.