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Expert advice

Get expert advice on CX, UX, and customer journey mapping from real-world practitioners.

A comprehensive guide to stakeholder mapping in UX

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read our new blog post.

Darya Jandossova Troncoso

December 21, 2022August 30, 2023

5 essential tips after 5 years in customer journey-based UX research

Are you a UX researcher or designer looking to increase the impact of your work? Read on for five expert tips from Nick Groeneveld you could start using today.

Nick Groeneveld

September 27, 2022January 25, 2023

How to create prototypes with user journey maps

Want to learn how to test concepts and validate UX design ideas with the help of journey mapping? Read the guest post written by Maria Siewierska, Online Marketing Specialist at UXPin.

Maria Siewierska

March 31, 2022December 27, 2023

Design for behavior change

Do you want to create impactful apps and offer solutions with positive effects on people’s habits? Read the article by Roxana Barbu to figure out the behavior formation process and implement its secrets into your products.

Roxana M. Barbu

October 14, 2021January 21, 2022

Outside in: mapping a buying journey for complex offerings

Want to learn how to map and manage a buying journey and why you should worry about it in the first place? Martyn Lewis shared it in our new article.

Martyn Lewis

July 1, 2021November 24, 2022

11 customer journey mapping mistakes

In this post, we will look at 11 common mistakes that don’t allow you to build effective journey maps. And learn how to avoid them.

Rebecca Willis

June 3, 2021May 22, 2023

5 customer experience lessons to learn from FinTech

Saiful Nasir, the founder of CXD Labs, shares five principles of customer experience in FinTech that can be applied to any other industry as well.

Saiful Nasir

April 20, 2021July 30, 2023

Why use empathy maps in B2B and how to do it step by step

Let’s talk about empathy mapping in general and how to use it in B2B cases in particular.
Michelle Spaul, a customer experience consultant at Delta Swan, shares five steps to empathy mapping in B2B.

Michelle Spaul

March 12, 2021March 2, 2023

Using customer journey mapping to design the perfect onboarding for your SaaS

Learn how customer journey mapping for SaaS can help you provide effective onboarding to your users. Great examples of successful SaaS services are included.

Emilia Korczynska

March 4, 2021July 8, 2023

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