Articles by Roxana M. Barbu

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Roxana M. Barbu
PhD, Senior Cognitive and Behavioral Experience Researcher at Macadamian. Roxana's ambition is to co-create innovative experiences and compelling digital solutions that are good for both people and businesses.

Design for behavior change

Do you want to create impactful apps and offer solutions with positive effects on people’s habits? Read the article by Roxana Barbu to figure out the behavior formation process and implement its secrets into your products.