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Insights

Fresh thinking on CX, UX, personas, and customer journey mapping: trends, research, and analysis worth your time.

Digital customer journey — the ultimate guide

How is a digital customer journey different from a traditional one? What metrics should a busines track at each stage? Finf answers to these and other questions in the article.

Tanya Levdikova

January 22, 2025January 9, 2026

New event: Maximizing the impact of your journey maps: five strategies | Sept 17

Struggling to see the impact of your journey maps? Join our online event to learn actionable tips, best practices for qualitative research, and how to ensure your maps lead to real change.

Katerina Kondrenko

September 3, 2024February 27, 2025

Customer experience in the transportation industry

Explore the critical aspects of customer experience in the transportation industry, including challenges, strategies for improvement, and real-world examples. Learn how enhancing CX can drive customer loyalty and business growth.

Katerina Kondrenko

August 15, 2024September 4, 2024

Mastering process excellence through customer journeys: Telehealth example

Explore how aligning customer journey mapping with process excellence can transform telehealth experiences. Learn strategies to optimize operations, enhance customer satisfaction, and ensure sustainable improvements.

Katerina Kondrenko

August 6, 2024August 6, 2024

Empowering teams with a customer journey mindset

Marie Kolie from Taikonauten explains the importance of engaging teams in customer journey mapping. Learn how to enhance customer experience and boost team efficiency.

Katerina Kondrenko

July 30, 2024May 21, 2026

New event: Integrate data into your journey maps | Aug 6

Want to learn how to keep your customer journey maps dynamic and enriched with data? Join our online event on August to see how you can transform your journey maps into living, breathing documents.

Katerina Kondrenko

July 25, 2024February 27, 2025

Unlock your VoC program’s potential with journey mapping

Discover how journey mapping can improve your Voice of Customer (VoC) program. Gain insights from expert Caterina Mishina on utilizing metrics like NPS, retention rate, churn rate, and customer feedback analysis to boost customer satisfaction and drive business growth.

Katerina Kondrenko

July 16, 2024July 16, 2024

Free masterclass: From team engagement to superior CX | July 24

Are you finding it challenging to convince leadership of an initiative’s value, unite team members with differing views, or drive lasting changes within your journey mapping projects? Then join our free online workshop.

Katerina Kondrenko

July 9, 2024February 27, 2025