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Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

New event: Maximizing the impact of your journey maps: five strategies | Sept 17

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Are you investing time, energy, and resources into creating journey maps only to see minimal impact? Have you ever felt the frustration of pouring your efforts into journey mapping without seeing the change you hoped for? You're not alone. 

The good news is there is a way to turn things around. Julie Francis, Founder of BellaVia Research, will show it to you at our upcoming online event on September 17.

event announcement

Why this event is a game-changer

Julie has interviewed over 75 journey mappers and stakeholders, uncovering the most common pain point in journey mapping: lack of actionable outcomes. In this event, Julie will share the wisdom she's gained from these conversations and teach you how to make your journey maps truly impactful.

What you'll learn

🟣 The 5 principles for maximizing impact—the foundational strategies that ensure your journey maps lead to real change.

🟣 Practical tips to elevate impact—actionable advice on how to make your journey maps more effective and influential.

🟣 Best practices for qualitative research—how to conduct or commission research that strengthens your journey maps.

🟣 How to ensure your maps are accepted and acted upon—increasing the chances that your journey maps will be embraced and implemented within your organization.

At the end of the session, there will be a Q&A where you can get your questions answered. Plus, we’ll record the event and share it with all registered participants within a few days afterward. So even if you can’t make it live, you won’t miss the valuable insights.

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