Customer journey mapping is a useful way to understand and improve how customers interact with your business. But, making a map is just the first step. The key is to use this map to make actual changes that put customers first in everything you do.
In this recorded talk, three experts cover three important steps to make your customer journey mapping more effective.
The experts:
⭐️ Amy Downs, CEO and Founder of Customer Obsessing Consulting
⭐️ Teresa Goestenmeier, Co-Founder of Customer Obsessing Consulting
⭐️ Sally Stoewe, Co-Founder of Customer Obsessing Consulting
Watch the recording to learn:
✔️ How to get everyone on board with simple ways to highlight your journey map's significance to your team, sparking enthusiasm for customer-focused changes.
✔️ How to turn plans into actions through creating guides (playbooks), measuring success, and listening to what your customers are saying (Voice of Customer program).
✔️ And how to keep updating your journey map, making sure your map stays relevant means your business can keep focusing on what customers really want and need.
This talk is perfect for anyone aiming to boost their business's customer focus, whether you're a journey mapping newbie or seeking to enhance your current strategies.
What are you waiting now? The recording is below!
