What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.
User persona vs. buyer persona: differences and a free template
What are persona alternatives?
Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories…but are they really good alternatives? Let’s see.
UXPressia stands with Ukraine
We all are deeply saddened, devastated, and heartbroken by the news we read and hear every day, all the violence and suffering that is taking place in Ukraine.
Jobs to be Done is the new personas?
There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.
Power up your CJM with real stuff
Making a CJM sounds like a great idea, but… where to get data from? In this post, we’ll try to analyze the most popular sources of user data that can be used for your customer journey maps.
10.5 tips to take customer journey mapping to the next level
Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.
We’re a Hot Vendor in Customer Journey Mapping
We’ve been recognized as a Hot Vendor in Customer Journey Mapping 2018 by Aragon Research. Let’s take a moment to celebrate this.
Customer Journey Mapping Guide in 1 Picture
Looking for a visual guide into Customer Journey Mapping? Look no further! 😉 We’ve made this nice infographic for all of you who prefer pictures over text. Enjoy!
6 Cases When You Need to Create an Impact Map
When should you create an impact map? This technique is simple, yet so powerful, has many applications and we’ll try to uncover most of them in this post.
