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Sofia Grigoreva
Sofia is a staff content writer for UXPressia. Between stretches of blog posts and journey mapping guides, you might find her working out or re-reading Harry Potter.

How to approach customer churn measurement in banking

While calculating churn requires two simple parameters, you’ll actually need much more of them to confidently define and prevent it. Dive into this guide to customer churn in banking to learn more.

Moments of truth in customer journey mapping

What are moments of truth in customer service? How do you identify, recognize, and map them for your customer journeys? Read this post for a comprehensive moments-of-truth overview.