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B2B

B2B in CX and customer journey mapping

Why use empathy maps in B2B and how to do it step by step

Let’s talk about empathy mapping in general and how to use it in B2B cases in particular.
Michelle Spaul, a customer experience consultant at Delta Swan, shares five steps to empathy mapping in B2B.

Michelle Spaul

March 12, 2021March 2, 2023

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get 5 proven strategies in this article.