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B2B

B2B customer experience is its own discipline: long sales cycles, multiple stakeholders, and buying committees that rarely move in sync. The articles here cover B2B customer journey mapping, personas for buying groups, and CX programs that hold up across complex account-based experiences.

Why use empathy maps in B2B and how to do it step by step

empathy-mapping

Let’s talk about empathy mapping in general and how to use it in B2B cases in particular.
Michelle Spaul, a customer experience consultant at Delta Swan, shares five steps to empathy mapping in B2B.

March 12, 2021March 2, 2023

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get 5 proven strategies in this article.

March 6, 2020November 24, 2022

Brand-new dash, better teamwork, and more colors

Today we rolled out UXPressia 4.30 — a huge update our team has been tirelessly working on for months. Read this blog post to learn what’s inside.

Tanya Levdikova

January 14, 2020January 14, 2020

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