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Anastasia Schebrova
Chief Experience Officer at UXPressia

Make customer journey maps visual

Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.

How to build a customer empathy map (example + template)

Empathy mapping with UXPressia

When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.

Multiple Personas on one customer journey map

Multiple personas on one journey map

We used to think 1 persona was enough for a CJM. If journeys are similar, why have more maps? Let’s see why & how you should use multiple personas for CJM.

Meet the Touchpoints Library

Meet the Touchpoints Library, a single place to manage and store touchpoints across all of your CJM and persona projects.