Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.
When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.
We used to think 1 persona was enough for a CJM. If journeys are similar, why have more maps? Let’s see why & how you should use multiple personas for CJM.