When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.
Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.
Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.