Let’s be clear about this – creating customer personas can take months. What to do if you don’t have personas, but you need a journey map? Here are 3 ways to build a customer journey map without personas.
A new release is here! This time we added new brainstorm cards, supplied the channel section with new icons and freshened up the home and product pages.
What to do with a journey map once you finish it? In this post, we’ll find out how to make journey maps actionable after they are ready.
There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are a few examples of how to use customer personas.
Add real-world data on your site’s traffic, marketing campaigns and KPIs into your journey maps using the Google Analytics integration for CJM tool.
“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let’s clear out what each of them is used for.
Unmatched customer experience takes you to the top in the growing e-commerce market. Customer journey mapping in e-commerce helps you step up your CX game.
The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to align your marketing campaign to your personas.
Touchpoints and channels are crucial elements of a customer journey, but they get mixed up during actual mapping. Let’s clarify the difference between them.