What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey mapping come into play? Read on to find out!
A guide to customer loyalty: definition, benefits, and improvement strategies
Customer Experience and Service Design Blog
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Persona vs. Market segment: (not so) common ground
Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.
The importance of customer journey mapping: why now and not alone
The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.
🌟 Your UXPressia Black Friday deal is here
Get your special gift from the UXPressia platform during Black Friday and your customer will thank you next year.
Social media customer journey: from follower to brand advocate
Wanna turn your followers’ social media customer journey into a pleasant adventure?Read this post and you will—with our tips, tricks and a ready-to-go template.
Take advantage of UXPressia’s partners in the Black Friday crime
Wanna get a decent % off regular prices for useful journey mapping recourses and related tools? Here those are!
A customer journey map for beginners: learn how to navigate our mapping tool
New to the mapping concept or just new to UXPressia? Or maybe you’re looking for a fast way to onboard other teammates? Then take a look at this first-time user template.
Integrate your Jira issues into journey maps
Meet Jira issues — the new section in UXPressia’s Customer Journey Mapping tool. This section allows you to incorporate Jira issues inside your journey maps.
Demystifying accessibility & inclusion through personas | Nov 16
Fancy joining a fireside conversation with a researcher and a designer to learn how personas can help you create accessible and inclusive products and services? Sign up!
