Customer Experience Mapping
& Management Platform

Collaborate on customer experience insights. Keep all your customer journey maps and personas in one place. Unlock opportunities for business growth.

Build a centralized repository for your customer experience assets

All your customer journeys and CX assets are in one place, with clear statuses, tags, and ownership;
A single source of truth for all stakeholders — from a big picture to micro journeys.
Set up a customer journey taxonomy with custom tags and statuses.
Zoom into your CX data with chunks, organize your research insights and connect problems, solutions, and ideas with journeys.

UXPressia offers a comprehensive platform for managing the customer experience, covering all stages from ideation to delivery. It can help organizations improve their CX assets and processes, contributing to a better overall customer experience and digital transformation efforts.

Fernando Cera,
Founder of Spark Design Thinking Studio

Break down silos and connect teams around customer journeys

Create a sustainable CX improvement process;
Align people from different parts of your organization about your customer needs and journeys;
Collaborate on journey maps and personas from any part of the world in real time and asynchronously.

The easy-to-use platform means creating highly visual, customizable, and engaging personas and customer journey maps is an enjoyable part of my role and has helped me embed CX and design thinking across my organization.

Francesca M.,
CX Manager

Overall Rating

Succeed through customer knowledge

Michelin improves customer communication and satisfaction with the help of UXPressia.

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Freeman Capital uses UXPressia to identify service gaps and improve customer experience along the way.

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Captivation Agency ideates and runs digital projects with the help of UXPressia.

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Standardize your journey mapping

Make every customer journey map and persona consistent and on-brand;
Save time on building maps and personas by introducing templates and using team libraries.

UXPressia is a game-changer. Our journey mapping processes involved a mix of documents in different formats and storage solutions. With UXPressia, we solved this problem. It became one digital environment for all our maps and personas. I like that the platform is easy to use, the templates it offers, and the ability to brand maps and personas and export them to different formats like PDF.

Rachel Siegle,
Customer Experience Consultant at Caterpillar Inc.

Create professional journey maps

Produce designer-quality customer journey maps quickly;
Tweak your customer journey and customer experience maps to present to different people, highlighting the most important details, experience gaps, and insights.

Download export examples: PNG, PDF, CSV, and PPTX.

We first used Excel spreadsheets to map journeys. But when we found a neat tool called UXPressia that makes maps a lot easier to create and more visually appealing, we switched to it.

Karl Sharicz,
CEO at HorizonCX

Get up to speed by using our templates

Multiple customer journey map, impact map, service blueprint, and persona templates for different cases in our Templates Library will help you focus on the content and spend less time thinking about the format.

Bespoke manufacturing healthcare impact map

I highly recommend this platform to any user research specialist looking for a quick and effective way to create personas and user journey maps. It is a valuable addition to any research toolkit.

Shira Ben-Cohen,
UX Researcher and Designer at Intel Corporation

Bring your customer journey maps to life with real-time data

Back up your customer journey map with real-time data and spare yourself from having to do manual input:

Get data from web analytics and voice of the customer tools that integrate with our customer journey mapping and management software;
Embed website, product, or service prototypes, marketing presentations, survey results, whiteboards, and other information.

Bring your customer journey maps to life with real-time data

Love the UXPressia platform! We’ve used it to fundamentally change the way we identify personas and map out their journeys. The analytics tie in is an amazing feature as well. Really love the platform and the UX that supports it.