Good, better, the CJM

December 28, 2016

Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true.…

The 6 targets you will hit with CJM

December 13, 2016

What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first…

Take it personally, it’s not just business

December 8, 2016

What are personas? Why would you want to create them? In this article, we're going to dive into the concept…

5 reasons why CJM might not be the weapon of your choice

October 27, 2016

Customer journey mapping is the new black in the world of UX. You might have heard a lot about it.…

Looking for fancy UX tools? Meet Customer Journey Mapping

October 25, 2016

Customer Journey Mapping is a great technique to use when you want to understand how your business performs from your…