Sofia Grigoreva

Case study: making a student journey map to improve the university experience

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

December 7, 2022

Understanding end-to-end museum visitor experience (+ free map template)

Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…

December 2, 2022

A guide to customer loyalty: definition, benefits, and improvement strategies

What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…

November 30, 2022

The importance of customer journey mapping: why now and not alone

The markets, economy, and customers' spending habits keep changing. But one thing stays the same: the power of journey mapping.…

November 17, 2022

A customer journey map for beginners: learn how to navigate our mapping tool

New to the mapping concept or just new to UXPressia? Or maybe you're looking for a fast way to onboard…

November 8, 2022

New event: Journey mapping is a team sport | Nov 3

Want to create journey maps that have the power to drive change? Don't go into the initiative alone. Find out…

October 18, 2022

New event: Customer journey mapping: why now and not alone | Oct 20

Can journey maps, as they are today, really help improve customer experience? And should you approach them all by yourself?…

October 4, 2022

How to apply behavioral science principles to journey mapping

Behavioral science can help you understand how your customers make decisions and why they act on them. Read on to…

September 21, 2022