Sofia Grigoreva

Sofia is a staff content writer for UXPressia. Between stretches of blog posts and journey mapping guides, you might find her working out or re-reading Harry Potter.

Mapping your way to advertising success: How a digital marketing journey map can help

Learn how bringing a CX mindset to your advertising campaigns can have a significant business impact, drive conversions, and guide…

April 25, 2023

Top 10 customer journey map layers backed up by statistics

Layers are the horizontal rows that form the structure of your journey maps. Want to know which layers UXPressia users…

March 30, 2023

Customer experience in manufacturing: turn challenges into opportunities (+ free template)

Join us as we explore a strategy for improved CX in manufacturing, and see how it can help companies drive…

March 23, 2023

A marketer’s perspective on travel customer journey maps | Mar 29

Tune in to our next event and learn how journey maps can be used to aid advertising and communication for…

March 7, 2023

New deck of cheat cards: journey mapping for employees

Building an employee journey map, or looking for ways to improve employee experience? Meet our brand-new deck of cheat cards…

March 2, 2023

How to approach customer churn measurement in banking

While calculating churn requires two simple parameters, you’ll actually need much more of them to confidently define and prevent it.…

February 22, 2023

Moments of truth in customer journey mapping

What are moments of truth in customer service? How do you identify, recognize, and map them for your customer journeys?…

February 9, 2023

Customer onboarding experience: definition, steps, best practices

Don't leave your customers while they're still learning, and they'll return the favor by staying with your company in the…

January 26, 2023

How to UX research in a challenging business environment | Jan 18

Want to make a strong business case for your next UX research initiative? Join our free online event to get…

January 10, 2023