Expert advice

Design for behavior change

Do you want to create impactful apps and offer solutions with positive effects on people’s habits? Read the article by…

October 14, 2021

Outside in: mapping a buying journey for complex offerings

Want to learn how to map and manage a buying journey and why you should worry about it in the…

July 1, 2021

11 customer journey mapping mistakes

In this post, we will look at 11 common mistakes that don’t allow you to build effective journey maps. And…

June 3, 2021

5 customer experience lessons to learn from FinTech

Saiful Nasir, the founder of CXD Labs, shares five principles of customer experience in FinTech that can be applied to…

April 20, 2021

Why use empathy maps in B2B and how to do it step by step

Let's talk about empathy mapping in general and how to use it in B2B cases in particular. Michelle Spaul, a…

March 12, 2021

Using customer journey mapping to design the perfect onboarding for your SaaS

Learn how customer journey mapping for SaaS can help you provide effective onboarding to your users. Great examples of successful…

March 4, 2021

4 tips for breathing life into your customer journey maps

Learn 4 tips for creating living and breathing customer journey maps from Noz Urbina.

August 26, 2020

5 Trends in Journey Mapping for 2020

In their guest post, EngageBay discuss some of the biggest trends that drive journey mapping in 2020.

May 7, 2020

The Role of User Research in Content Marketing

Sabra Mwaura, the Marketing Specialist at Disqus, shares her opinion on how to leverage user research in content marketing.

April 9, 2020

A smarter way to make decisions about business experiments

In a world of continuous product discovery and market exploration, businesses are doing experiments as they allow them to test…

October 24, 2019

Who should own customer journey mapping in your organization?

There’s no simple answer to the question, “Who should own customer experience at an organisation?” In this post, Amy Scott…

October 8, 2019

5 Ways to Align Marketing Campaign to Your Personas

The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to…

January 31, 2019