Expert advice

Customer journey data ideas to turn your map into a single source of truth

Unlock the full potential of your customer journey maps by integrating key data from various sources. Learn how to enrich…

September 26, 2024

Customer experience in the banking industry: 3 ways to improve

Explore the importance of customer experience in the banking industry and learn how to enhance it with effective management strategies.…

April 11, 2024

New event: Creating customer-centric strategies from journey maps | Feb 21

Join our expert-led talk on enhancing customer journey mapping with insights from Customer Obsessing Consulting's top minds.

February 6, 2024

Measuring the impact of journey mapping: webinar recap

Wanna learn expert advice on measuring the impact of journey mapping? Read this article.

August 3, 2023

Banking experience: from complaints to praises

Wanna discover the renowned bank's remarkable turnaround regarding their banking experience? Chantel Botha from BrandLove shared the three magical steps…

July 27, 2023

Customer-centric impact maps: insights from Debbie Levitt 

Wanna unravel the world of customer-centric impact maps through the lens of Debbie Levitt's expertise? Read this article.

July 6, 2023

Embracing journey centricity: reflections on Kindred’s transformation

Learn how Kindred switched to journey centricity and won their customers' hearts. Christophe Dhaisne, the former Head of Customer Experience…

June 27, 2023

Measuring your customer journey performance: best practices and the example

Knowing where to focus your efforts is crucial when it comes to improving the customer experience. By measuring your customer…

May 18, 2023

How to build actionable customer journey maps: expert opinion

Stop guessing with customer journey maps! Our latest article, based on insights from CXO of Delta CX, Debbie Levitt, delivers…

April 6, 2023

A comprehensive guide to stakeholder mapping in UX

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…

December 21, 2022

5 essential tips after 5 years in customer journey-based UX research

Are you a UX researcher or designer looking to increase the impact of your work? Read on for five expert…

September 27, 2022

How to create prototypes with user journey maps

Want to learn how to test concepts and validate UX design ideas with the help of journey mapping? Read the…

March 31, 2022