Guides

Consumer pension journey: Enhancing experience at every step

In this blog post, you will learn the specifics of a pension journey, key stages, and the proven ways to…

November 28, 2024

Enhancing customer experience in logistics: strategies for improvement

Discover how to improve customer experience in logistics through real-time tracking, last-mile delivery optimization, and customer journey mapping. Learn actionable…

October 15, 2024

A winning SaaS customer journey: From signup to success

Discover how to map the SaaS customer journey from awareness to renewal. Learn effective strategies, key stages, and insights to…

September 17, 2024

New event: Watch a journey map come to life in real time | Oct 1

Want to master customer journey mapping? Join our October 1 webinar for a hands-on session where we'll create a journey…

September 10, 2024

How to create a buyer persona: the ultimate guide

Learn how to create a buyer persona that drives real results. This ultimate guide covers everything from understanding different persona…

August 28, 2024

Journey mapping sources for beginners: a compilation

Looking for helpful sources to get started with your journey mapping project? Look no further! We've got a perfect compilation…

June 19, 2024

Retail customer journey: Definition, stages, examples, templates

Learn what a retail customer journey is and explore its stages. Discover how to create a customer journey map for…

May 17, 2024

New event: One Map, Multiple Journeys | May 29

That's the return of our highly requested webinar on multi-persona journey maps. Register now not to miss it out!

May 15, 2024

Customer experience in the banking industry: 3 ways to improve

Explore the importance of customer experience in the banking industry and learn how to enhance it with effective management strategies.…

April 11, 2024

How to create a marketing persona

Learn what is a marketing persona, why is it important, how to build and use your personas in marketing. Dive…

April 9, 2024

Customer experience in the retail industry: How to measure and improve

Explore the importance of customer experience in the retail industry and learn how to measure and enhance it effectively. Discover…

March 28, 2024

How to create a customer journey map—a step-by-step guide with examples

Let's put all theory we've learned into practice by creating a customer journey map step-by-step. In the end, you'll be…

March 23, 2024