Yeah, that’s the return of our highly requested webinar on multi-persona journey maps. We've decided to run the event for the second time, giving you another chance to dive deeper into this complex topic.
Typically, a customer journey map reflects the experience of a single customer persona using a product or service. However, in the real world, multiple personas often navigate similar or interconnected paths.
While you could create a separate map for each persona, integrating multiple personas into a single journey map can provide a richer, more comprehensive view of the customer experience.
This approach not only saves time but also reveals insights that might be missed when personas are considered in isolation.
🟣 What multi-persona customer journey maps are and why they're crucial for your business.
🟣 How to decide between multiple journey maps and one integrated multi-persona map.
🟣 Two use cases: we’ll showcase those, walking you through B2B and B2C examples to illustrate how such maps function in different scenarios.
✅ CX/UX specialists looking to refine their skills.
✅ Business owners aiming to enhance customer understanding.
✅ Product owners and project managers seeking to improve project outcomes.
✅ Marketers and team leaders eager to adopt a more customer-centric approach in their strategies.
✅ Anyone interested in the topic.
By the end of this session, you will have the knowledge and inspiration to create effective multi-persona maps that drive customer-centric strategies and enhance the experiences of all your target audiences.
We have a dedicated live Q&A session where you can ask our experts about multi-persona journey mapping. This is your chance to gain further clarity and explore aspects of the topic that are most relevant to you.
📹 If you're interested but unsure about your availability at the time of the live webinar, don't worry.
Register for the event, and we'll make sure you receive a recording afterward. This way, you won’t miss out on the valuable insights shared during the session, and you can watch it at your convenience.