Guides

B2B buyer journey mapping — enhance the buying experience

Learn what the B2B buyer journey is, explore its stages and effective research strategies to create a buyer journey map.

February 13, 2024

How to create a user persona

Welcome to the fascinating world of user personas. Our comprehensive guide is designed to take you through the intricacies of…

January 23, 2024

Creating a Persona — a step-by-step guide with tips and examples

Wanna create a persona? Let's do it together, one step at a time. This comprehensive walkthrough will serve as your…

January 20, 2024

Customer touchpoints: what they are, how to identify them + examples

What is a customer touchpoint? Explore customer touchpoints’ examples and learn how to analyze and manage them effectively in your…

December 28, 2023

Make customer journey maps visual

Why make customer journey maps visual when you can just use an excel spreadsheet? There's a longs list of whys.…

December 11, 2023

Patient journey mapping: what it is, its benefits, and how to do it

Discover what is patient journey mapping in healthcare, its benefits, stages, and touchpoints. Learn how to create a patient journey…

December 11, 2023

What a customer journey map repository is and how to build one

Creating a customer journey map repository is a critical step toward successful customer journey management. Learn what it is and…

November 7, 2023

How to create an impact map in 7 easy steps: A complete guide + examples

In this guide, we’ll go through the process step by step and create an impact map example from scratch.

October 8, 2023

Customer service representative experience: map it out + free template

Wanna learn how to improve your customer service representative experience? Read the article and use our free template.

September 21, 2023

Employee experience journey map: A complete guide + example + template

Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This…

September 1, 2023

How to build a customer empathy map (example + template)

When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy…

July 24, 2023

How to define customer journey map stages

It may not always be obvious how to divide your customer journey into stages. Let’s take a look at how…

July 11, 2023