Insights

Persona vs. Market segment: (not so) common ground

Having a large audience, it's hard to adjust your offering to all at once. That's when customer grouping comes into…

November 22, 2022

The importance of customer journey mapping: why now and not alone

The markets, economy, and customers' spending habits keep changing. But one thing stays the same: the power of journey mapping.…

November 17, 2022

A customer journey map for beginners: learn how to navigate our mapping tool

New to the mapping concept or just new to UXPressia? Or maybe you're looking for a fast way to onboard…

November 8, 2022

Demystifying accessibility & inclusion through personas | Nov 16

Fancy joining a fireside conversation with a researcher and a designer to learn how personas can help you create accessible…

November 1, 2022

Journey map legend: use cases and real-life examples

A journey map legend is a great way to provide the necessary information to people who work with it. Read…

October 27, 2022

New event: Journey mapping is a team sport | Nov 3

Want to create journey maps that have the power to drive change? Don't go into the initiative alone. Find out…

October 18, 2022

The asynchronous journey mapping exercise: best practices and tips for collaboration

Wanna master an asynchronous journey mapping exercise? Then read our new blog post with the advantages and disadvantages of such…

October 13, 2022

New event: Customer journey mapping: why now and not alone | Oct 20

Can journey maps, as they are today, really help improve customer experience? And should you approach them all by yourself?…

October 4, 2022

How to apply behavioral science principles to journey mapping

Behavioral science can help you understand how your customers make decisions and why they act on them. Read on to…

September 21, 2022

Asynchronous collaborative journey mapping—fact or fiction | Sept 27

Want to keep everyone on track when working on journey maps asynchronously? This event is for you.

September 13, 2022

Collaborative journey mapping: synchronous collaboration

There are many advantages of synchronous collaboration in journey mapping. Ready to learn them all and see the examples? Then…

August 30, 2022

New event: Using diary studies in customer journey mapping | Sep 15

Wanna learn how Blackline ran a low-cost diary study to create heavily data-informed personas and customer journey maps? Read on!

August 26, 2022