Insights

How to approach customer churn measurement in banking

While calculating churn requires two simple parameters, you’ll actually need much more of them to confidently define and prevent it.…

February 22, 2023

Moments of truth in customer journey mapping

What are moments of truth in customer service? How do you identify, recognize, and map them for your customer journeys?…

February 9, 2023

How to do journey mapping in recruiting to create a great EX

Journey mapping in recruiting is like a spell that opens doors to a smooth candidate experience. Wanna learn this magic?…

February 2, 2023

New event: A practitioner’s approach to employee journey mapping | Feb 16

Take a walk through a practical example of building an employee journey map with somebody who’s been there so many…

January 31, 2023

Customer onboarding experience: definition, steps, best practices

Don't leave your customers while they're still learning, and they'll return the favor by staying with your company in the…

January 26, 2023

How to create a customer journey map in e-commerce (+ free template)

Unmatched customer experience takes you to the top in the growing e-commerce market. Customer journey mapping in e-commerce helps you…

January 20, 2023

How to UX research in a challenging business environment | Jan 18

Want to make a strong business case for your next UX research initiative? Join our free online event to get…

January 10, 2023

What are persona alternatives?

Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…

December 29, 2022

Measuring churn and preventing customer loss

Measuring churn is the first step on the road to reducing customer loss, enhancing retention level, and revenue. To learn…

December 27, 2022

Case study: improving financial services customer experience as a team

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

December 20, 2022

Case study: making a student journey map to improve the university experience

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

December 7, 2022

A guide to customer loyalty: definition, benefits, and improvement strategies

What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…

November 30, 2022