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Insights

Fresh thinking on CX, UX, personas, and customer journey mapping: trends, research, and analysis worth your time.

New event: Measuring journey mapping impact | Panel discussion on July 11

Delve into the minds of customer experience experts as they share their insightful approaches to measuring the outcomes of journey mapping.

Katerina Kondrenko

June 29, 2023February 27, 2025

Embracing journey centricity: reflections on Kindred’s transformation

Learn how Kindred switched to journey centricity and won their customers’ hearts. Christophe Dhaisne, the former Head of Customer Experience at Kindred, sahres their framework and secrets behind true customer obsession.

Katerina Kondrenko

June 27, 2023June 27, 2023

New event: Journey Mapping in Banking with BrandLove | June 21

Wanna learn how a Brand unleashed an army of Brand Warriors™ and turned complaints into compliments? Join our event with Chantel Botha.

Katerina Kondrenko

June 8, 2023March 5, 2025

New event: Customer-centricity in impact mapping: Delta CX’s approach | June 7

In Delta CX’s approach to impact mapping, the crux of the process revolves around a singular concept—putting customers’ problems at the forefront, from which all impactful decisions are made. Wanna learn the details? Come in…

Katerina Kondrenko

May 23, 2023March 5, 2025

How to use psychographic segmentation to better understand your customers

Do you really understand your customers? If you’re not using psychographic segmentation, you may be missing out on valuable insights into your customers’ behaviors, preferences, and motivations. Read this article to explore what psychographic segmentation is, how it differs from demographic segmentation, and how you can use it to create more effective marketing campaigns.

Katerina Kondrenko

May 8, 2023May 22, 2023

Forrester’s recognized leader in journey-centricity shares their insights

Wanna transform your company’s approach to customer experience? Become journey-centric with insights from Kindred’s former Head of CX…

Katerina Kondrenko

May 2, 2023March 5, 2025

Mapping your way to advertising success: How a digital marketing journey map can help

Learn how bringing a CX mindset to your advertising campaigns can have a significant business impact, drive conversions, and guide customers to making a purchase.

Sofia Grigoreva

April 25, 2023May 28, 2026

New event: The importance of measuring your customer’s journey | Apr 27

Wanna explore strategic approaches to your journey mapping project which will bring immense benefits to your brand? Join us at the upcoming online event.

Katerina Kondrenko

April 4, 2023March 5, 2025

Top 10 customer journey map layers backed up by statistics

Layers are the horizontal rows that form the structure of your journey maps. Want to know which layers UXPressia users fancy the most? Or what value each layer can bring to your map? Read on to find out.

Sofia Grigoreva

March 30, 2023July 30, 2023

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