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Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

Forrester’s recognized leader in journey-centricity shares their insights


In word, it's very easy for a business to decide to change its perspective and become a journey-centric company. But how does it all work in deed?

Enter the world of Kindred Group, one of the largest online sports betting and gaming companies worldwide, where they transformed their approach by shifting from a business-focused mindset to an outside-in approach. 

By recognizing that customers live realities that may differ from their internal processes, Kindred Group was able to embrace customer obsession and prioritize their needs at scale. And Christophe Dhaisne, CX Strategic Consultant and former Head of CX at Kindred who was recognized as a leader in journey centricity by Forrester in 2021, is ready to share insights and tips the company gathered along the way at our upcoming online event.

event announcement

Join and learn how Kindred has reimagined its delivery model by restructuring it around 7 core experiences, all while embracing a journey-centric perspective on a large scale.

💬 Just like a tour guide who takes you on a journey through uncharted territory, Christophe will lead the Q&A session at the event and help you navigate through the intricacies of the topic by answering your questions and providing valuable insights.

🎥 You won't want to miss out on this opportunity! Even if you can't attend the event in person, don't worry - we've got you covered. We'll be recording the entire thing and sending the video to all registered participants. 

Don't hesitate, sign up today!

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