Insights

New event: Measuring journey mapping impact | Panel discussion on July 11

Delve into the minds of customer experience experts as they share their insightful approaches to measuring the outcomes of journey…

June 29, 2023

Embracing journey centricity: reflections on Kindred’s transformation

Learn how Kindred switched to journey centricity and won their customers' hearts. Christophe Dhaisne, the former Head of Customer Experience…

June 27, 2023

New event: Journey Mapping in Banking with BrandLove | June 21

Wanna learn how a Brand unleashed an army of Brand Warriors™ and turned complaints into compliments? Join our event with…

June 8, 2023

New event: Customer-centricity in impact mapping: Delta CX’s approach | June 7

In Delta CX's approach to impact mapping, the crux of the process revolves around a singular concept—putting customers' problems at…

May 23, 2023

How to use psychographic segmentation to better understand your customers

Do you really understand your customers? If you're not using psychographic segmentation, you may be missing out on valuable insights…

May 8, 2023

Forrester’s recognized leader in journey-centricity shares their insights

Wanna transform your company's approach to customer experience? Become journey-centric with insights from Kindred's former Head of CX...

May 2, 2023

Mapping your way to advertising success: How a digital marketing journey map can help

Learn how bringing a CX mindset to your advertising campaigns can have a significant business impact, drive conversions, and guide…

April 25, 2023

New event: The importance of measuring your customer’s journey | Apr 27

Wanna explore strategic approaches to your journey mapping project which will bring immense benefits to your brand? Join us at…

April 4, 2023

Top 10 customer journey map layers backed up by statistics

Layers are the horizontal rows that form the structure of your journey maps. Want to know which layers UXPressia users…

March 30, 2023

Customer onboarding metrics to measure and do something about

Some say love at first sight doesn’t exist. But a good onboarding experience can work wonders. Here are customer onboarding…

March 9, 2023

A marketer’s perspective on travel customer journey maps | Mar 29

Tune in to our next event and learn how journey maps can be used to aid advertising and communication for…

March 7, 2023

New event: Building actionable journey maps | March 16

Wanna learn how to build a journey map that really works? That’s your call.

February 28, 2023