Insights

New event: Journey Mapping in Banking with BrandLove | June 21

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By its nature, banking is complex and heavily regulated. That doesn’t sound like a customer-centric industry, isn’t it? But there is a tool that is able to change things completely.

The transformative power of customer journey mapping can work wonders, breaking organizational silos, driving collaboration, and building bridges between teams. 

On June 21, join an interactive event with Chantel Botha, the author of “The Customer Journey Mapping Field Guide” and the founder of BrandLove. Chantel knows for sure how to properly implement this strategic approach, bringing clarity to the entire team and inspiring them with a sense of pride and passion for delivering a superior customer experience.

What to expect? 

  • A secret recipe that enabled a renowned business bank to start seeing happy smiles on their employees' and customers’ faces instead of frowns.
  • Lots of practical results illustrating tangible business results achieved with the help of journey mapping;
  • Expert tips and insights that will help you take your brand’s CX to the next level.

And even more — you’ll have a chance to get your specific questions answered during a Q&A session with Chantel.

P.S. As always, there’ll be a session recording for all event registrants.

Katerina Kondrenko

Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

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