Updates

Introducing experience section improvements

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The experience section is part and parcel of most maps that you create in UXPressia.  It gives a high-level overview of the journey and makes the most problematic areas visible for everyone at a glance without digging into the text.

Our latest update includes a number of improvements in the section.

Displaying 2 emotions per stage

From now on, you can have two different experience graphs per persona. This will help you compare as-is vs to-be emotional journeys or to show success or failure scenarios side by side:

Showing personas’ experiences side by side

Add several personas to your experience graph and illustrate emotional journeys for each of them side by side:

More emotions

To help you pick the right emotions for the experience section, we’ve added more emotions (48 in total) and tips for each of them. 

Besides, we’ve expanded the Plutchik's wheel to show the combinations of eight basic emotions (joy, sadness, acceptance, disgust, fear, anger, surprise, and anticipation). Those combinations create new emotions that give you more options to pick from.

Ready to try out the updated experience section? 

Tanya Levdikova

Tanya Levdikova is Head of Content at UXPressia, a customer experience mapping platform. A content strategist with 10+ years in B2B SaaS and tech, she leads content strategy and contributes to acquisition, product releases, and marketing automation. She also studies how companies structure their customer experience by mapping public journeys to spot gaps and missed opportunities in messaging, funnels, and lifecycle communication.

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