Insights

Live Interview on June 22: Journey Mapping in Healthcare

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We invite you to attend our free online event on journey mapping in healthcare. Join us on Monday, June 22, at 6:00 p.m. CEST (12:00 p.m. EDT) to listen to a live interview with Jennifer Fraser, the Director of User Experience at Macadamian, a software design and development consultancy.

About the interviewee

Jennifer has a Master's in architecture but has focused on user experience design for the last twenty years of her career. She collaborates with clients through every phase of a project to ensure that the final product meets business goals and resonates with users.

Event overview

At the interview, you will get answers to different questions about healthcare journey mapping, some of which include:

  • How do you approach journey mapping in healthcare in general? Who is involved in the process?
  • How do you conduct research in healthcare? What methods do you use?
  • What are the most important stages of customer journeys in healthcare? Why?

The interview will be followed by a Q&A segment, during which you can ask Jennifer any questions you might have.

Recording

Missed the webinar? Watch the recording or read this blog article.

Tanya Levdikova

Tanya Levdikova is Head of Content at UXPressia, a customer experience mapping platform. A content strategist with 10+ years in B2B SaaS and tech, she leads content strategy and contributes to acquisition, product releases, and marketing automation. She also studies how companies structure their customer experience by mapping public journeys to spot gaps and missed opportunities in messaging, funnels, and lifecycle communication.

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