Personas

Persona vs. Market segment: (not so) common ground

Having a large audience, it's hard to adjust your offering to all at once. That's when customer grouping comes into…

November 22, 2022

🌟 Your UXPressia Black Friday deal is here

Get your special gift from the UXPressia platform during Black Friday and your customer will thank you next year.

November 16, 2022

Social media customer journey: from follower to brand advocate

Wanna turn your followers' social media customer journey into a pleasant adventure?Read this post and you will—with our tips, tricks…

November 10, 2022

Demystifying accessibility & inclusion through personas | Nov 16

Fancy joining a fireside conversation with a researcher and a designer to learn how personas can help you create accessible…

November 1, 2022

How to map a car sharing customer journey + free template

Do you want your clients to enjoy car sharing customer service provided by you? Build a car sharing customer journey…

October 6, 2022

Cinema customer journey: visualize it to improve + free template

Want to increase retention of your cinema visitors? Then think about improving their experience with the help of customer journey…

September 6, 2022

New event: Using diary studies in customer journey mapping | Sep 15

Wanna learn how Blackline ran a low-cost diary study to create heavily data-informed personas and customer journey maps? Read on!

August 26, 2022

Website user journey case study: improving the experience to boost sales

Does your website generate less sales than you expected? Read this article to learn how improving website user journey and…

August 8, 2022

Macadamian case study: improving the employee journey

Learn how Macadamian's UX Researchers used their expertise and journey mapping to improve the employee journey at their company

August 2, 2022